Regionalism and Tourism in Cadiz and Seville

Plaza de Espana

Regionalism and Tourism in Cadiz and Seville

by Byung Oh Jang

This paper is a comparative study of regionalism and tourism in Cádiz and Sevilla. The tourist trade uses regionalism to sell local culture and products. Both Cádiz and Sevilla use similar strategies in marketing themselves; not only do they use their natural advantages (natural beauty in the case of Cádiz and cultural assets for Sevilla), but they also diversify the range of tourism. For example, Cádiz has recently worked on renovating the cathedral as well as the area around it, while Sevilla has invested in advertising itself as a modern, active city as well as a place for music. While the specifics of the strategies are different, it is interesting to examine their similarities in the ways they market their regional tourism.